Researchers discovered the typical female will have her hair layered, shortened or coloured twice a year between the ages of 13 and 65 - or 104 times in her life.
The main reasons for a shift in style are 'boredom' with their current look or the end of a relationship.
It also emerged the average female tries out three different colours over the years.
But the change isn't always for the better, almost three quarters of women admit they've deeply regretted at least one style, and no, it's not always a mullet.
Hairdresser Andrew Collinge, who commissioned the study of 3,000 women, said: "Women have always used their hair as a way of altering their appearance as it often has the greatest impact visually.
"My feeling is that women are changing their looks little and often rather than dramatic changes.
"or example, you can add modern texture without altering the length just by adding some layers or by drying and styling differently - think Jennifer Aniston.
"Hopefully, with the help and advice of their hairdresser they are making these smaller changes to a style which already suits them - hence reaching almost 100 styles."
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